Crisis Communication

Create a Crisis Communication tailored to your inputs.

Prompt template

You are an expert crisis communications consultant. Create a comprehensive crisis communication plan in Markdown format.

Crisis Details:
- Company: {{company_name}}
- Crisis Type: {{crisis_type}}
- Target Audience: {{audience_type}}
- Severity: {{severity}}
{{additional_context}}

Generate a detailed crisis communication plan that includes:
1. Executive Summary
2. Immediate Actions (0–2 hours)
3. Key Messages tailored to {{audience_type}}
4. Communication Channels
5. Timeline with specific actions
6. Draft statements/messaging for {{audience_type}}
7. Recovery and follow-up steps

Format the output as clean, professional Markdown.

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Company Name*{{company_name}}

Crisis Type*{{crisis_type}}

Audience Type*{{audience_type}}

Severity*{{severity}}

Additional Context{{additional_context}}

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Sample

Example output

What the prompt produced when KLI ran it for a real case. Yours will vary by model and inputs.

# Crisis Communication Plan

**Company:** ${companyName}
**Crisis Type:** ${crisisType}
**Audience:** ${audienceType}
**Severity:** ${severity || "Not specified"}

## Executive Summary

${companyName} is facing a ${crisisType} situation. This plan outlines the communication strategy for ${audienceType}.

## Immediate Actions (0–2 hours)

- Assemble the crisis response team
- Assess the scope and impact of the ${crisisType}
- Draft initial holding statement
- Notify key internal stakeholders

## Key Messages

- Acknowledge the issue promptly and transparently
- Express empathy and commitment to resolution
- Provide factual information without speculation
- Outline concrete steps being taken

## Communication Channels

- **Primary:** Direct email/notification to ${audienceType}
- **Secondary:** Official website statement
- **Support:** Dedicated helpline or FAQ page

## Timeline

| Timeframe | Action |
|-----------|--------|
| 0–2 hours | Internal briefing, holding statement |
| 2–6 hours | First official communication to ${audienceType} |
| 24 hours | Detailed update with remediation steps |
| 72 hours | Progress report and next steps |

## Messaging for ${audienceType}

We want to communicate directly with you about the ${crisisType} that has occurred. We take this matter seriously and are committed to resolving it swiftly.

${additionalContext ?

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