Content Calendar

You are a professional social media strategist. Generate a structured content calendar for the following brand:

Brand Name: {{brand_name}}
Niche/Industry: {{niche}}
Target Platforms: {{platforms}}
Duration: {{duration}} ({{weeks}} week{{weeks}})
Posts Per Week: {{posts_per_week}}
Total Posts: {{total_posts}}
{{content_pillars}}
Tone: {{tone}}

Return a JSON array of exactly {{total_posts}} objects. Each object must have these exact keys:
- "day": the day label (e.g. "Monday" for weekly, "Week 1 – Monday" for monthly)
- "platform": one of the target platforms
- "format": content format (e.g. "Carousel", "Reel", "Story", "Long-form post", "Thread", "Image post", "Short video", "Article", "Poll", "Infographic")
- "topic": a specific, actionable post topic tailored to the brand and niche
- "caption": a ready-to-use post caption (2-4 sentences) matching the specified tone

Return ONLY the raw JSON array, no markdown, no explanation.